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| LEGO Super Mario |
LEGO reports that the Super Mario set has had one of the company's most successful themed launches, which helps shift priorities moving forward.
The LEGO Super Mario set is a huge hit. LEGO offers a plethora of themed sets with varying levels of achievement. From Star Wars to Hogwarts to The Simpsons, there are plenty of licensed sets to browse. But as soon as the LEGO Super Mario set was revealed last year, it became pretty clear that Nintendo and LEGO had collective success thanks to their collaboration. And now LEGO has confirmed it.
When it comes to sales, figures from Amazon have shown that the LEGO Super Mario set has performed very well since the product's launch last August. But with a recent report in which LEGO revealed its financial results for the full year, LEGO reported that the set was, in fact, one of the most successful themed sets for the company.
For calendar year 2020, LEGO has revealed that its flagship products are LEGO City, LEGO Technic, LEGO Star Wars, LEGO Friends, LEGO Classic and LEGO Super Mario. The success of the Super Mario set has allowed LEGO and Nintendo to continue to collaborate on other expansions.
LEGO Super Mario, which uniquely combines digital and physical play, was released in August 2020 and has become one of the company's most successful theme launches.
The success may not come as a surprise, as the Super Mario brand itself is so popular. However, the other side of the sales triumph may have to do with the mix of physical and digital abilities of the Super Mario set. Leave it to Nintendo to add a new level of innovation, as it didn't just make a deal with LEGO by bringing Mario into the mix with a simple do-it-yourself Mushroom kit. The LEGO Super Mario set comes with an LCD screen and speaker that interacts with the course, as well as a free app that helps with course building and creativity.
Speaking of the success of this specific kit, LEGO CEO Niels Christiansen made it clear that he and the team are likely to mix the digital and physical world with kits like Super Mario in the future as well.
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